Our patron, president & ambassadors

Our celebrity ambassadors who support and promote SSAFA's work.

Our Patron

King Charles the Third
SSAFA is honoured and privileged to have His Majesty King Charles III as our Patron.

Our President


HRH Prince Michael of Kent

Our Vice Presidents

The Lady Dannatt
The Baroness Fookes
Colonel (retd) Colin Hogg
The Lady Walker
Mrs Wendy Burns
Lady Caitlin Knighton
Lady Hockenhull
Kirsty Bushell CBE


Our Celebrity Ambassadors

We are very proud of the celebrities that have chosen to support us.


Antony Cotton MBE - Coronation Street Actor


Dan Snow MBE - Military historian and broadcaster


Kate Adie CBE - Journalist and broadcaster


Keegan Hirst - Rugby League player


Vicki Michelle MBE - Actress and Southend Veteran's Club Ambassador

Our Honorary Ambassador


Joanna Lumley DBE - Actress and Gurkha supporter