Our patron, president & ambassadors

Our celebrity ambassadors who support and promote SSAFA's work.

Our former Patron


SSAFA was deeply honoured and privileged to have Her Late Majesty Queen Elizabeth II as its Patron from 1952 To 2022.

Our President


HRH Prince Michael of Kent

Our Vice Presidents

Lady Carleton-Smith
Lady Carter
The Lady Dannatt
The Baroness Fookes
Lady Hillier Lieutenant Colonel (retd)
Colin Hogg
The Lady Houghton
Lady Peach (retired on 8 July 2020)
The Lady Walker
Lady Wall
The Rt Hon The Lord Westbury


Our Celebrity Ambassadors

We are very proud of the celebrities that have chosen to support us.


Antony Cotton MBE - Coronation Street Actor


Dan Snow MBE - Military historian and broadcaster


Kate Adie CBE - Journalist and broadcaster


Keegan Hirst - Rugby League player


Vicki Michelle MBE - Actress and Southend Veteran's Club Ambassador

Our Honorary Ambassador


Joanna Lumley DBE - Actress and Gurkha supporter